The number one question I get asked as a fitness business coach is Adam Eaton Youth Jersey , "how do I attract more clients into my personal training business?" There is no easy answer or one right way to do marketing. It takes a wide variety of activities and strategies in order to attract new customers into your business. These activities are what I call the Twelve Pillars of Marketing and they are;
Here's an example of how you can work with the twelve pillars. First start with an objective. Are you looking to add five more clients to your practice, market a new program or have more people sign up for your bootcamp? Once you chose your objective for your marketing decide who is your target market. Then identify your message and unique offering and finally apply the twelve pillars when marketing your event. Let's use the example of marketing a boot camp program and apply the steps and the pillars.
Steps to marketing your program.
Step One: Identify your objective Step Two: Identify your target market Step Three: Identify your message Step Four: Discover your unique offering Step Five: Use the twelve pillars to market the program
Applying the Twelve Pillars
Event: Bootcamp
Promotion: Bring a friend and receive 50% off the cost of registration.
Media: Partial proceeds from the camp will be donated to XXX charity for kids.
Conferences: Not application to this event
Trade show: Not application to this event
Community: This could be wrapped up in how you message the bootcamp. For example; let's get our community in tip top shape.
Networking: Once you identify your target market Wilmer Difo Youth Jersey , seek out networking groups so that you can talk about the program.
Writing: Write an article for your local newspaper or trade publication about the benefits of exercising in a group setting.
Flyers: Chose businesses or locations in the area where you will be offering the bootcamp class and post your flyers.
Partnerships: When you are at those businesses see if there's an opportunity to create a partnership with them. For example, go to a local running store and offer to bring your bootcamp by after class for a quick show assessment.
Website: Promote the bootcamp on your website. Use lots of photos Sean Doolittle Youth Jersey , testimonials and quick blurbs about the bootcamp. Speak about benefits and results.
The last pillar to consider is consistency. It's the most important pillar and one that anchors any of your marketing efforts. Without consistency you have no focus or direction and will not see the result of your efforts pay off.
Using the twelve pillars of marketing is a powerful tool to spread your marketing message and get the word out about your services. Refer back to it everytime you think about marketing your business. Develop a marketing calendar to keep you on track. Put this calendar in an area where you will see it everyday. If you follow these guidelines I know you will be truly successful in your efforts. Pushing the sales and conversion rates can be a tricky task for any eCommerce organization especially when they know that they are fighting an odd battle with some of the various eCommerce giants like Amazon, eBay Max Scherzer Youth Jersey , Ali Baba, Flipkart and such others. But Yan Gomes Youth Jersey , it may not be the same scenario always as smaller eCommerce organizations can now make a convincing start by practising certain important tips. Take a look at some of these amazing tips that can effortlessly give a new direction to your eCommerce conversion rate optimization efforts for your smaller eCommerce organization in their battle against bigger giants.
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